The collaborations of Microsoft with new platforms and partners goes on and the following teamwork marks with Smaato SDK which is said to secure the monetization of Windows and Windows Phone and as the official Windows blog suggests,
“Smaato provides a mobile RTB ad exchange and Supply Side Platform that can connect your apps with 199+ DSPs and 138+ ad networks. In addition to being easy to setup and integrate, the Smaato SDK provides developers the ability to include demographic data for precision targeting and leading to a greater return on investment and higher eCPM.”
Those apps which have been built with Silverlight 8.1 may also go on using the Smaato Windows 8.0 SDK. In addition, the official blog also points out:
“Apps using multiple ad SDKs often perform better than those using a single ad SDK. Windows recently announced the availability of Windows ad mediation for managing multiple in-app advertising SDKs, including Smaato. In our testing, ad mediation delivered a fill rate of over 95%, with a measurable increase in eCPM.”
Thus you may download the Smaato SDK for Windows and Windows Phone 8.1 and get the in-app advertising ROI to maximum perfecting the performance with Windows ad mediator.
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